Posts tagged “narratives”

At the risk of giving away my age I’d like to share an anecdote. Over 10 years ago when I was playing around with magic & illusions, an experienced magician said to me that he didn’t consider himself a magician but rather a story-teller; each routine in his repertoire of illusions had a different story to tell the audience.

Microsoft recently previewed a new member to the Office family: Sway. The official website has a preview video but if you’d like a more hands-on demonstration here’s one by the Office Garage Series.

Here’s how the Microsoft Office Blog describes Sway:

[Sway] is a new way for you to create a beautiful, interactive, web-based expression of your ideas, from your phone or browser. It is easy to share your creation and it looks great on any screen … Sway helps you focus on the human part: your ideas and how they relate to each other. Sway takes care of the design work—a Sway is ready to share with the world as soon as it is born.

Perhaps it is no coincidence that lately I’ve also been looking into the Aesop Story Engine, a WordPress plugin which positions itself as a way for website authors to write stories instead of code.

I see this as the next stage of website development. We went from hand-coding HTML to making use of WYSIWYG editors and Content Management Systems. But these were all aimed at the technical aspects of building a website. Using your content to tell a story or create a narrative has often been left by the wayside or given to branding experts and the marketing department. I for one am glad that tools are being developed to help streamline the way we pull information from different sources and present our created stories through different channels.

Content has always been king. It’s time we dressed it up and paraded it on the catwalk.